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Visuals branding plays a relevant role in creating the core brand. It helps to share information and interact with the intended audience to provide helpful information and solutions, which does not change with time. It includes infographics or videos, which can be promoted on social networking sites. Mont Digital provides multiple visual branding strategies for multiple business lines and locations, aligned or distinct, depending on the requirement of the company, to promote your corporate identity requirements, offline and online.
We provide the extra dimension needed to allow the firm to cut through saturation in the modern digitalized competitive markets where corporate rebranding is further associated with AR, VR, AI, and sound features to deliver inherently evocative identity. Our visual strategy involves a series of a symbolic embodiment of all the information connected to a company, products, and services.
The visual identity system strengthens the positioning by successfully communicating the unique values and qualities that are at the heart of their products and/or services. We create and promote visual identity branding symbols like logo, design, font and typography structure, color schemes and others, indicating the unique market value to create associations and expectations among products, which can be used across all marketing materials.
We specialize in all aspects of visual branding including:
- Corporate identity and brand identity
- Business card
- Design of exhibition stands and marketing materials
These days’ companies face stiff competition and increasing pressure in the global marketplace where huge investment and lots of efforts are made towards advertising but in many conditions, it does not provide the desired user response, on the contrary, sometimes, a low-cost online trick based on an innovative approach makes the bull's eye.
Creative ideas and teams adept in internet-based technologies can make use of upcoming provisions offered by technologies like the 5G, AI and AR &VR to achieve positive results where the right approach of implementation can help to get the right type of customer response. It is necessary to have a highly creative team equipped with modern ideas to keep up with multiple marketing channels.
What is brand identity?
Building a brand-driven culture involves creating a name to which one has to commit for lifelong and one may spend a lot of time, plan and continuously work to make the name work in the market. A well-established name can attract buyers due to greater customer satisfaction, fewer customer defections, and more referrals and it can get repeat business.
Customer may find such items valuable and they may be ready to spend on it because the identity created at the start, was based on the thorough understanding of the customers need, and it then, presented a favorable business environment and competitive advantage, which helped to reflect the business strategy in a positive way and it depicted the firm’s willingness to invest in programs, which were required for the brand to live up to the promise.
The brands that are well established are enjoying a lot of customer loyalty, the power to support new ideas and they can charge premium prices for their items. Their visual identity design shows they understand the customer’s beliefs, attributes, product, and market competition, branding.
Visual identity systems are created with the help of a set of tools where the image of the product provides the customer a perception about the brand and its aspects like the mission, long term goals of the firm, the brand value position, interest of the target audience and the relevance of product is taken into such strategies. These factors create a foundation for the brand to grow, communicate through the name, tagline, colors, logo, tone/voice and style.
What is visual brand identity?
Visual identity systems involve the components like the name, tagline, logo, typeface, and tone which can create an appeal. Such an identity is separate from the image where the consumer can receive a significant message related to the product, thing or person where the identity connects easily with the offers made by the product.
The one who is creating the elements related to a product should know how and why the design was conceptualized and what makes it different from other products in the market or how to explain about your product and the typography like the fonts used to depict the product, the script and display fonts. These typographies should be unique to demonstrate the distinct features of the brand.
Why is visual branding important?
Creating awareness about your brand can be a big challenge because these days there are many traditional and new channels available. Marketing strategies require methodologies to deliver a consistent experience to visitors coming through any channel. It is very important to build a strategy that can help to lay the foundation of a consistent experience across multiple customer touchpoints.
A company can have a local image that it can try to fix by integrating new strategies with the existing and in such situations; it can be difficult to get a consistent solution. Sometimes, it may happen that the two different strategies used in different levels of implementation are at variance. It may happen that a company that has a well-known user base in a certain geographical location requires a different strategy to reach a wider audience.
To expand to the newer marketplace, you require a new strategy, which can effectively deal with the specific requirement of the buyer and provide a solution for the different types of challenges faced by the firm in a new market.
Sometimes, established brands may need a new perceptive – a new story attached to the previous strategies, which can make it look unique and attractive.
How do you brand on social media?
Even if a company is well established and has a million customers – there are chances of getting new buyers online as the number of internet users continues to grow. Social media provides a popular low-cost tool to build awareness to maximize the reach of visual identity systems. A number of new and old firms hire social media experts or use influencer marketing strategies to target new buyers. It takes a lot of time and effort to reach online buyers through such a platform but it has been found that most tools online like social media provide reliable data and statistics to measure the impact to identify the exact success figures, in terms of, ROI.
Social media can be used to tell stories related to your product. This helps to eliminate negative promotions and provide replies to negative reviews online, and one can directly get in contact with the customers to find out about their views to enhance the features of the products or services offered by them.
The visitors coming to the brand site can post reviews and comments on the social media sites through Twitter or Instagram pages – where updates are posted regularly by the firm and a profile is maintained. Such pages provide the viewers with the latest updates and viewers can communicate directly with the owner of the firms to get replies to their queries.
There are multiple tools available online for promoting products. Blog, articles, and graphics help to provide visual strategy and information. A custom hashtag can be used with the video posted on social media to get a quick response.
Secrets of Visual Branding
From a customer point of view, a product can be defined as the total accumulation of experiences that are built on points of contact with the customer. A well established successful brand is the product or service which is promoted in a manner that is relevant and unique in many ways for the buyer or the user.
The key secret of a visual branding strategy is that it helps to know people what to expect from your offer. It provides professionalism and purpose, where one can draw a plan to align the ideas, values, and attitudes related to the brand. It enhances confidence and trust. Such strategies provide platforms to share information about the products through photos, images or videos that can help to get an immediate response of the viewers.
Types of Visual Branding
Visual identity branding involves strategies where certain signs, symbols, animation or creative tools are created, which helps to generate a subjective mental picture of the brand shared by a group of customers.
One should start with the name which creates a link - the associations, memories to certain events, objects or people. The promotional may use certain specific language in communication and processing where the style can be identified individually and one can get a clue about the offers made by the brand.
Essentials of Visual Branding
One should try to find out if the marketing messages are clear, consistent, memorable, authentic and in alignment with the changing marketplace or not. Some images can tell a story without using a word. Certain images provide a feeling of relaxation that is liked by the viewers, e.g. the advertisement of a perfume with a piece of soft music can enhance the effect of marketing and promotion.
The images which are used can be designed in a way to have a psychological impact like images with horizontally placed objects – make the user believe the one on the right is the new one and a comparable image on the left is considered traditional or old.
Images like Puma, Addidas, and Nike have an upward diagonal structure, which shows a positive strength moving upward.
The products that try to sell serious kinds of stuff are promoted in dark colors and the ones, which is playful and related to youth, are in light colors.
How to Define Your Visual Identity
Consumer brand knowledge is the term used by the markets for the different ways the customer access the information related to a product. Such knowledge can be attributes, awareness about the item, the benefits, thoughts, attitudes, feelings, and experiences, and the knowledge by the customer. The product acts as a credible guarantee where the product or service allows the consumer to see and specify characteristics that can add value to their life.
Some of the powerful products can provide long term security, growth, increased asset value and get the required competitive differentiation, prices, higher sales and economies of scale of the seller. The name itself promises the benefits the customer expects to receive by buying and experiencing it, and this involves strategies that adapt well to the environment and survive long term, touching the hearts, souls, and spirit of the buyers.
Examples of brand visual identity
- The example of a vision statement can be Patagonia that is a company that designs clothes for outdoor sports and the brand donated 1% of sales or 10% of profits to the environmental group since 1986. They fund the education campaign and its vision statement reflects the core values of the firm.
- In today’s world companies are making use of the provision of AR&VR to engage buyers in a creative and memorable manner. One of the famous visual identity systems is brand Gucci that made use of the provision called “try on” shoes which are based on AR and it can help the customer make better and informed product decisions. It is a luxury brand where the AR features allow online users to try on and view themselves online with the products. The user can make use of the smartphone camera downward feature to get a digital overlay of about 19 different shoes on their feet where they can swipe from the left to the right to wear a different pair and get a virtual view.
- Toyota allows the customer to get a better understanding of the method of how the AR/VR works. The users can see how the different parts of the system interact and how the energy is passed between the customers.
- Similar features can be seen in the LOreal Modified advertisement- it is the example where the AR features allow the customer to digitally try to make and see how the makeup suits them.
- Such features are added to the advertisements to make them look live where the vehicles, billboards and the product packaging appear to get live.
- There are many advertisements where the visitors get interactive features like animals coming out of the LED walls and the social media factors that play a key role where the brand partnership is generated online. AR serves as a natural bridge where the visitors are entertained due to interactive features.
How to create a brand identity importance of visual identity?
The items sold by a company are mostly an idea that turns the product into something valuable. To have a strong name in the market and with the targeted buyers, it is necessary to have awareness which is created by strategies that repeatedly tell the buyer about the product through advertisement campaigns and media planning and buying.
For a new company, the method of visual identity branding takes three levels of the campaign. The first gives a mechanism where the owner expresses the identity of the label. The second level provides a point of differentiation where a specific perception about the item is created and the third establishes a distinguished emotional connect and visual branding.
How do you use branding?
- One of the key points in visual identity branding is the features should be consistent to be able to provide consistent results where the reputation of the person or the product becomes essential for branding.
- With celebrity promoters, visual strategy starts great but it may not be able to maintain the image for long. The brand targeting long term impact does not require the instant celebrity image created by multiple short term tactics; rather efforts should be made to develop a long term strategy to establish the brand that requires long term steady efforts.
- In any condition, it is important to avoid constructing a false celebrity status for a brand.
- Also, it is very important to refresh the marketing material regularly to deliver the updates related to the product to the buyers.