Online Digital Marketing

We serve leading eCommerce and lead generation campaigns through our integrated online media plans directed at increasing sales and higher ROI for clients.

Mont Digital also provides related website revision service for new online campaigns, the launch of new business, and products of our clients. Our services involve theme-based online marketing campaigns and reputation building based on the recommendations of our online marketing team. 

We also provide brand creation, positioning, research, presentations, consultation, and regular maintenance needed for long-term outcomes.

Our online marketing packages also include:

- Competitive research
- Recommended internet marketing strategies
- Effective ways to implement each strategy for the best impact for your business
- A full report encompassing all the above information
- Resources, tools, and ideas to help you get going. You will be armed with a plan, and ready to make it happen

This also includes social media marketing services like:

- Building a business's social presence
- Lead generation through Google Adwords, PPC, etc.
- Engagement of customers on Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.
- Facebook Applications
- Mobile Applications
- Campaigns and Contests
- Fan Page Management Social media Photo Contest

Online digital marketing services are replacing traditional advertisement methods. Such methods provide the user with adequate time to understand what the seller wants to inform, or the viewers can even get a story associated with the marketing campaign. 

The increasing use of smartphones for online buying provides businesses with the option to get new buyers in seconds. There are many new strategies adopted by companies to tell about their products and services. 

The advantage of working online is that one can target audiences in multiple geographical locations and the promotional event is not restricted to a specific category of audience. 

What is Digital Marketing?

Online digital marketing services require tools like a website, brand logos, icons,  acronyms, video content(examples-video ads, product demos), images (examples-infographics, product shots), written content (examples-blog posts, reports, reviews, testimonials, eBooks, product descriptions), tools or interactive content, social media content and others.

What are the Strategies of Digital Marketing?

Some of the strategies adopted by online marketing experts are - 

• PPC covers all types of advertisements where you pay for the user clicks. For example – Google Adwords or Facebook Ads.  

• Paid searches are the method offered by Google, Yahoo, and Bings that can be used to run text ads on the search engine results pages (SERPs). 

• SEO and SMM are offered free and it can be used to place the web page organically on the top list in the search results to allow the users to click the initial links and visit the content, nonetheless, paid ads are posted by firms on popular social media platforms like Facebook, Twitter, Pinterest, and LinkedIn as it provides a great tool that can be used to build awareness with the audience. 

• Email is one of the methods used by all marketers who have been developing new techniques to get a click or subscription response from the contact email address. Such emails may get registrations or subscriptions if the marketers offer special deals or promotional discounts on sale. 

• Affiliate programs are about paying someone to promote your products. 

• With the growing number of users on a mobile device, 60% of the shopping takes place on the smartphone. Google eliminated the sidebar ads in the result pages as the step helped to create a consistent experience between the mobile and desktop views.  

What is the Difference Between Online and Offline Marketing with an Example?

Online digital marketing services make use of electronic devices. Radio, television, and phone calls are based on offline methods. 
Billboards that use LEDs are widely set in remote areas with messages to attract travelers. 

Electronic billboards are planted on buses, promoters' taxi stands, or near public places or shops. But the expense of renting a billboard at a prime location like Times Square for a year can be very high, like over $4000K. Since it provides an expensive method, it may not be very viable for small firms.

Radio continues to get more viewers and in the US, it reaches 85% of the population each week. The listeners may listen 2 hours a day (on average) on radio, while, 40 percent of the advertising expense worldwide comes from the US.  

About 50% of the population of the US listens to internet radio at least once a month. Most internet-based radio ads show the commercials at the start of the radio program.

The new TV is YouTube excluding the number of viewers watching TV is still high.  However, advertisements made for TV are unspecific and may not be able to get customers like YouTube, search engines, social media, retargeting, and email marketing.  

In some conditions, TV ads have a stronger impact as compared to online YouTube or social media, but the cost of 60 seconds on TV can be over $4.5mn.
Commercials on radio and TV have been around for more than half a century and the latest fastest growing offline method is phone call but it has been widely criticized for failures, busts, scams, flops, and illegal tactics.  

The trend of cold calling where the telecaller calls a person without prior contact and tries to sell products has been found to be irritating for many buyers. Reports find it can get roughly 3 sales a day if marketers call over 52 people (on an average) in a day. Hence, such systems are not considered scalable and reliable.

Offline methods also include discounts, coupons, and special deals at hotels or restaurants where one can get additional customers by strategies like sending a reminder to the customer or starting a loyalty program, etc. 

Such text messages are not often viewed by customers. Data finds 90 percent of users open such messages in 3 minutes of arrival. 

Alternatively, with the online digital marketing services, the viral effect of any news or social media messages can sometimes, produce a better effect at very low cost as compared to TV or billboard rates. 

The firm can post videos to provide tutorials about their work/ services and online contact information can be offered to the users to get their response related to the relevant keywords that are part of your business and this can help to drive traffic and also establish the firm with audiences, ultimately to get conversions. But online methods should be carefully selected to bring the right audience to the website.

Paid searches provide a great option to the B2B companies that have a very specific niche audience. Such companies have longer-term strategies. 

But all clicks on the internet may not get converted. The audience not interested in your product will leave the page immediately and in such cases, the firm will not be able to get sales from paid clicks.

How to Start an Internet Marketing Business?

Clarify the goals - The goal should be determined at the start of the implementation of the plan. Use methods depending on goals like drive clicks or get conversions, sales, or revenue.

Budget –The budget should be allocated depending on the types of channels selected to get maximum response. 

Lifetime Value – Calculate the lifetime of the customer who sticks along with a company. The buyer's value should be in the range to be able to invest in the offers made by the company. 

Maximum acquisition cost –The firm needs to determine the maximum acquisition cost which should be less than a specific level. If the cost of acquisition grows more than the threshold, the company will lose money.

Customer acquisition cost- The firm needs to know from the buyer's persona, how to calculate the customer acquisition cost, which can be used to get the marketing budget. 

• It is necessary to identify the viewers.  Know if they belong to a small budget, or small-town, or are mid-market, or enterprise businesses. 

• Know how much are they ready to spend. 

• Try to make a list of their hobbies or personal interests. All visitors who come to your page cannot be converted to a customer but if the buyer has been searching for some product that is offered by the site, they will immediately respond or seek answers to their queries to build an opinion related to it.  

What is Local Internet Marketing with Examples?

Local shops, groceries, or businesses require localized marketing where the service provided by the business is limited to a specific area. If such small businesses are marketed online, they become searchable through the related keywords that can get higher conversions through a strong web presence. 

One can target localized strategies where unrelated competitions can be eliminated. Localized internet marketing services can help the web - searchers to buy products or employ the services of small businesses.

Earlier methods like Yellow pages, local directories, or print advertising were used to promote locally but one can market at a lower cost and get a better response through online methods.

The basic online digital marketing services used for localized results are – 

• SEO based on Google plus local is used, where you provide the buyers with recommendations based on location apps (example- use yelp to get a review of a local restaurant or coffee shop). 

• The business becomes active on social media as it updates content regularly and posts updates, and tweets that contain engaging messages that can attract new visitors to the site. 

• The cross-promotion method can be used where two or more firms join together and offer discounts to the customer. For example - A shoe firm can offer a scarf with a shoe, or two or more companies can together give incentives or gifts if they buy a combo product from both. For the employment of this method, a few small firms can partner up and offer lucrative deals.

• Google my Business listings can be used for optimizing. This helps the business to appear for locally relevant searches. 

• Local events sports events or theatrical events or historical celebrations can be used to design strategies to sell online. 

• Locate through search keywords method can provide the location on Google map and related reviews and pictures.  Right keywords should be chosen to promote the site.

• One should invest in design related to the website to create brand familiarity. 

• Customer review management for local marketing plans should be integrated into the web pages to streamline reviews and strengthen the customer relationship. 

• Social media can be used to keep the customer updated about the latest deals or discounts. 

• Responsive design should be integrated for mobile users. 

• Blogging / localized content, videos, eBooks, and infographics should be posted on blogs. Questions and answers like "What is the most expensive wedding gift?" or "The most popular Chinese restaurant in "name "(the local area)?" can help to get a positive user response.   

How to Start Online Business Advertising Free?

The B2C firm has lower price points as compared to their B2B counterparts, although, if they are not selling an incredibly expensive product, they no more need large sales teams to manage the marketing channels. 

The best online marketing companies provide a simple method where the seller can target the right kind of audience through the right messaging and content.

There are many different strategies adopted by B2B and B2C firms, although, the selection of strategies depend on individual requirements like - The firm should conduct research to identify, who are the people who will be interested in your offers and this information can be used to improve the performance of ads to get better ROI. 

Some of the other internet marketing services are-

• Paid searches provide one of the best ways to target potential customers who are searching for your products or services. 

• SEO does not require the website owner to pay for the click but getting a higher page rank for the site or the blog posts, organically, brings in new visitors.

• Social media marketing provides a free organic technique to promote a business and it can deliver higher returns with very low investment. 

• Conversion rate optimization is the art that helps in improving online user experience and many businesses make use of CRO to get more conversions in the form of leads, calls, chats, and sales from their existing website traffic. 

• Native advertising that makes use of unusual content strategies like "click here to know about the world's most beautiful princess?" Such ads are often mixed with non-paid recommendations to get user clicks. 

Why Digital Marketing is Important for Small Business?

Digital Marketing for small business can start with active blogs. As per reports, it can generate 126% leads (HubSpot) more than the small firms without it.
Initially, the PPC model can be used to drive traffic to the site, and then social media websites Facebook or Twitter can be used to publicize about the business. 

The firm can allow users to post their reviews and testimonials on various issues and topics that can be addressed directly by the organization.

The blog posts or social media sites can serve as a platform for social networking where the users can provide details of the activities related to the business. 

Social media messages increase exposure and traffic and it helps to get loyal customers. It improves search ranks and gets higher leads. It can help in increasing sales.

Email reminders can be used to get subscriptions or registrations.  Such methods can be used to deliver customized messages. 

What is Online Marketing Management?

Online marketing management methods aim to find low cost-powerful internet-based strategies that can get higher conversions. The methods help to increase the visibility of the brand, build long-lasting relation with the customers, boost brand awareness, and build credibility with internet-based viewers. 

The strategies should involve selecting the best digital marketing company for specific techniques from the list of methods available like PPC, SEO, link building, affiliate, referrals, influencers, e-flyers, and others, to get the preeminent results. 

There are different types of companies that have different categories of audience base; depending on the requirement, the strategies should be selected. 

A lot depends on the subject line of where the online marketing strategists should try to provide catchy engaging clear impactful messages. Users prefer to get direct messages as the new visitors are smartphone users, hence, instead of using complex lengthy content, the management team may try to provide a straightforward message.

The emails and messages are optimized for mobile/ desktop users, at the same time; the messages should have a professional email signature that helps in creating brand awareness. 

Online marketing strategists should be able to identify techniques to convert anonymous visitors into identifiable leads, and the management team needs to determine techniques to be able to retain existing buyers.