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Interactive web design is highly customized tool to serve all kind of audience - small or large scale, whomsoever, or whatsoever, successfully, offering the most captivating, informative, mesmerizing, engaging, cheerful and interesting designs for your online business, which can become the key deciding factor for making your business a success.
Interactive web design can just be the difference between potential customers choosing your business over others. We offer consultancy services to know how to make interactive websites help you meet all your online requirements. We work closely with our clients to plan, design and develop interactive websites that work for them.
Our comprehensive advice on interactive web design services is aimed at engaging with your potential and the current audience instantly as time is the essence, in the digital arena. It becomes necessary to interact with your clients with a minimum of their efforts. We ensure it integrates with the business identity and reputation. Our talented developers identify that only the best interactive websites can engage new buyers by providing them with enticing designs that can react to user responses and choices, and provide an online companion to generate a new kind of user experience based on dynamically adapting machine learning and other latest technologies.
Internet increasingly dominates business communication where a growing number of clients are using online transaction and there is no need for the involvement of a human assistant in such transactions. A digital marketing strategy has become an integral part of the web design and marketing strategy and the study finds most users search for information relevant to trusted content that can help in increasing the acquisitions and conversions.
Today, companies are finding ways to craft sites that can benefit in many tangible ways as it helps to increase sales and leads. Interactive Web Design allows the firm to better understand the consumer behavior and this can provide insight into providing superior service.
In general, people hesitate to make a call, especially, if they are not convinced about a product. They may prefer to know about the features of the product through a series of queries without the involvement of a human representative. Many websites provide a list or table of features of the products they are offering but users may find it exhausting to go through all the details carefully.
They may have certain specific queries that they would prefer to know without calling a human assistant. Interactive website ideas help the user to get specific content that they want to know. It provides fast and accurate information to increases loyalty. The method offers an in-person customer experience like the assistant at physical stores who provide the right information quickly.
The traffic to such websites increases significantly as compared to non-interactive pages and the user-engagement increases by almost 70-80%. To meet the requirement of such buyers who want certain specific information about items or want to know reviews/reports without directly interacting with the company assistant, interactive website designs are created. Study finds - nine out of 10 visitors look into search boxes for the content instead of going through the navigation.
If the website integrates software that can use artificial intelligence to interpret what the user wants or provides the solution based on the answers given by the user to the queries, it can increase the overall user experience and significantly improve the website performance. Some websites provide chat boxes to allow people to interact easily.
Benefits of Interactive Web Design
Interactive website ideas make use of software to provide relevant user experience to the visitors. It is the feature that can provide more than just displaying the site. It is like directly talking to the visitors, especially when the other person does not like or wants to engage in verbal conversation.
Interactive tools and elements can be used to develop engaging content, which can include videos, articles, infographics, and other interactive elements. There are actions embedded in the page like pressing play, clicking, sharing, voting, answering the question, searching or commenting, that is presented in the manner that the user engages with the website content positively.
There are many advantages of such features -
- It can be used to get new registrations/sign ups that can be used to send blog feeds or messages.
- The sellers can immediately find if the user is interested or not and they can solicit comments to know what the users are saying about the products or services.
- Visitors can get slide shows that are easy to create and it also provides a method where the curiosity of the user is managed.
- It can be used to keep the website up-to-date with relevant content. The sites having updated content are more visited as compared to the ones that rarely get new content.
- One can use chat boxes or search functions where instead of trying to navigate through the menu – a function can be added that allows the user to look for the desired content.
- YouTube videos or twitter posts or multi-media technologies can be added and one can request for user-generated content.
- The feature helps the website to provide a better answer to the customer's queries. Like if one is looking for an item online, they can answer the question and get the most suitable item from an eCommerce site.
- If a website can develop the desired content with the visitor they can drive traffic to create better customer relationships for the brand.
How to make interactive websites?
Some of the common methods used to create unique interactive websites are to give people the click option where they are given various elements like
- Readable Domain Name
- Appointment calendar
- Interactive menu
- Navigation – with rapid movement
- Live chat
- Image galleries
Many creative ideas can be integrated into the website like using an engaging tagline, animated, three-dimensional experience, location-based service or surveys. There are many examples of such sites where the user easily gets engaged and spends more time on the site. Google introduced the AMP for emails, which is widely used on devices like iPhone, Apple Mail, iPad, etc.
Most visitors online do not want annoying links or ads to interfere with their internet-experience, such features can be used in a manner where the user may not even realize that the links or the newsletter were part of it.
Website ideas for your interactive website
Today's buyers want to complete information about the product before they spend money on it. Unique interactive websites can influence buying decisions by providing more information and making it interesting and fun to learn different things about the product that is being ordered online.
If the site offers valuable content or interactive queries – the user may have to spend more time to interact and this helps in increasing its SEO. Questions can be asked related to ethical buying, transparency and environmentally friendly stuff.
Some customer prefers to buy healthier foods – where all the ingredients and their health benefits can be depicted with the demonstration. Such information can be part of micro-interactions – where the customer can ensure every minute detail before buying.
It can provide a meaningful experience where one can sit with friends and family and discusses the items on forums. The content provided on the internet can increase the visibility of the product on social media and other platforms.
It is considered that an interactive website may require a lot more investment to maintain but companies are benefiting in many ways where they can connect with people and provide a competitive advantage to the buyer.
Important considerations when building an interactive web design
Unique interactive websites can help to give customized solutions to each buyer to ensure they come back again and again. Websites can use the methods to develop trust. Like one can find what are the individual preferences of the visitor. Most online surveys find people want personalized brands and 73% say they would like to use the data to create a unique experience.
Some of the interesting websites can offer valuable natural backlinks for the sites which are interesting, reliable and transparent. Such backlinks approve of the quality of the site and influence the SEO and page ranks with interactive web design.
A great website can automatically get backlinks, without spending resources – time, money and efforts on marketing. People spend more time on the website. The increase in staying time helps in improving SEO dwell time. It lowers the bounce rate and generates more traffic in the form of referrals, shares or people directly visiting the site. As per search engines, higher dwell time indicates the website is authentic and it offers relevant content to the clients.
The average dwell time of the website is mostly around 2 to 3 seconds and this is very less where the audience may enter the site and immediately leave it to move to another website for better response.
Higher dwelling time also creates the impression that the website offers original content. The site with quality content, mobile-first options, and customized features are preferred by the search engines.
It can be used to provide relevant content to the visitors and sell customized services/ products, which they will not refuse. One can use it to increase interactions for greater investment in the brand. The method can help to convert cold leads to hot ones.
AR can be used to allow people to interact digitally. There are some interesting interactive websites like a storybook site that allows the users to use clicks and mouse movements to take the story to the next level. They may even see the characters laughing and moving as they click the characters of the story and responsive web design.
Examples of Interactive Website Design
- The Starbucks Coffee brand website provides an option where questions are asked to interpret the best coffee for the customer.
- Cathy Beck Communication website provides a home page where the zone panel is displayed in the corner when the user clicks on the tabs.
- Data Fisher provides a three-Dimensional book that involves visuals and information to engage the user.
- Website of the Unfortunate Events movie has been designed in the way where the creative effects can easily engage users and tell more about the concepts used in the movie.