It is the hidden code that provides the search engines with the keywords or texts visible on the result page – that tells what the page is all about. It is useful in online marketing for improving organic rankings. Tools can be used to generate keywords and explanations. Google, recently, introduced the features of snippet settings, which can be included in the code as standalone or combined with others to set the max length of the text for the page, to control the duration of an animated video preview.
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