A great article is very important in online marketing as it helps to provide a good user experience. Start with research work about the topic and styles. Define the aim and prioritize the audience. The style can be informal or semi-informal. Define the title which should be able to tell about the content in the paragraph.
Try to make the content interesting by adding unique ideas and facts from the researched content. Determine the type of display like paragraphs or bullets. Edit the rough version and proofread it.