The guides involve key points related to brand management services like the necessary information to create brand styles, the ways to retain consistency throughout the marketing material and the rule book where the firm can convey important messages through its logo, color choices, photography, etc.
It is like a reference tool that helps the audience to identify how the brand looks, sounds or feels like. It is also known as the brand bible. To create such a guide, one requires collecting the examples of marketing material which can help in the promotion of the brand.
It includes the design, voice, and identity, and should not be ignored but sometimes; they remain ignored due to unnecessary complexities and poor version control, which should be rectified.