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Brand management & development

Why have brand guidelines

Brand Management & Development

Why have brand guidelines
Why have brand guidelines

It is necessary to have it as a constituent of the brand management in marketing as it determines the strategies that help the content creators easily communicate the messages that are common across all the combination channels. The guidelines are an asset for referencing for ensuring consistency that helps the content to stay in line with the identity all the times.

This also helps to distinguish the message from others and maintain cohesion which helps to establish brand awareness and trust. It allows for creating an ownable identity. 

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