Even some of the best website designs, attractive content and useful ideas go unnoticed due to confusing user interface. Some companies try to identify the viewers experience by walking in their shoes, testing with multiple permutations and combinations. A lot of research has been done in the field where testing is one of the key areas and many companies involve a series of testing phases to generate useful feedbacks. After two or three phases - the reviews and feedbacks are analyzed.
Some users are unable to see features obvious to others, or those who are not tech savvy may find pages difficult to navigate. If it takes a lot of time to identify how to use the features– then it is the UX / UI problem, not the viewers’ mistake. Some of the best designs such as ATMs at banks will not require more than 20 seconds to deliver what is needed. Sometimes, designers feel they created a masterpiece but if the user fails to identify what it wants to convey – it’s worthless.
How to deliver superior UI/UX features?
Experts claim UI/ UX should include the best technical and design features to promote usability where the user does not feel restricted as he moves from one page to other. The designer need to integrate diagrams, studies, wireframes, sitemaps or videos-- not hurting the eyes, or taking ton of time to download or viewer trying to discover how to use it.
Experienced designer can develop features such as click on a app or website, how to identify, how to share a link, download, invite a friend, place order, search content, enter credit card information etc.
One can integrate innovative designs with complicated systems, multiple platforms and adverse environments, but should provide a shield to the user from all the complexities of the system.
The Gen Z technologies of self driven cars and phones – where the booking for dentist appointment or air tickets are automatically done, can mimic human intelligence to do tasks can be integrated. E.g. LinkedIn’s AI based feed helps to identify user’s interest, past interactions, brand choices and other experiences to provide relevant information fast. Some websites use data driven content – to deliver reports and journals, which are highly useful and can draw user to purchase cycle.
Tips to improve UI/UX
1. The web designer should have some technical knowledge to be able to deliver the best as it can help in improving the design.
2. The designer need to identify the to-do list to set priority in the website to share things, allow viewers to comment, nest tasks, assign deadlines involving a lot of complexities but as the final page is made, it should looks very easy, clean and simple.
3. Regular updates are needed in designs and integrated technologies.
4. Proving better experiences involves strategies such as vending machines started by Coca Cola or chatbots for online and offline purchases. Users can get micro interaction or app based services, where the message is directly sent to the mobile device.
5. One should be able to personalize pages E.g. by eliminating interfering ads.
6. The target should be to re-engage customers lost- using technologically advanced UI/ UX.
For more information contact Mont Digital on www.montdigital.com or email info (@) Montdigital.com