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Using AMP for mobile indexing and fast loading


The key technical terms involved in SEO are keywords, crawling, mobile - indexing, navigation, link building, load speed, image optimisation, and SSL. On a website, high-quality content should be prioritised in the sitemap where those with over 50,000 URLs can use dynamic XML sitemaps.

It should contain actionable and engaging headlines and a compelling image. The initial content of 100 words plays a significant role in keeping the users engaged. 

Google report finds that 40 per cent of the users may abandon a website if it takes more than 3 seconds to load, and on mobile, the users may leave if it takes over 8 seconds. So mobile optimisation is everything nowadays, and it is necessary to create mobile-friendly designs.

It is necessary to lower the server response time to less than 200ms. The ones with JavaScript take 100 milliseconds, and with fewer tags, they can show up fast. 

It has become important for websites to be mobile responsive, and web admins should optimise the CSS, use hyperlinks and enable the srcset attributes to enhance the mobile experience. 

Mobile designs can be made through a combination of CMS and Accelerated Mobile Pages plug-ins or by creating an AMP stripped-down version, which can deliver lightning-fast sites.

The three areas in such pages– the HTML, JS, and CND have been modified for AMP versions where HTML includes a new set of commands, JS allows loading from external asynchronous resources, and the CDN optimises the content and caches the content for fast delivery.  

How to improve speedHow To Improve Speed?

To increase speed, the images should optimise where the format of the images can be modified using tools like TinyPNG, which compresses the files to reduce the size. Image management involves compressing the images and using proper dimensions and formats. Compression reduces the size by almost 50 to 70 per cent. 

The indexation rate can be improved by reducing the on-page resources, creating the XML sitemap submitted into the search engine, deep links, and increasing horizontal linking between pages. 

Browser caching can be used, which allows the resources to be stored at a user's computer, reducing the load time each time the user clicks. 


Accelerated Mobile pages eliminate the need for third-party scripts like JavaScript that takes more time to load. In addition, Google recently announced the rollout of AMP for emails, providing dynamic emailing features that can be transformational for marketers.

Google is trying to make such code practices a web standard. Mont digital can create a version that gives fast-loading mobile compatible designs, and such properties help improve the search ranks.

Google has backed AMP, and ads on such pages will show up fast. In addition, Google defines criteria for such websites, which should include HTTPS ads and broader landscapes, and its performance can be tested through the free evaluations of Google PageSpeed Insight. 

To find out more about the different types of web services offered by Mont Digital, contact or email info (@)

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