User experience has a huge impact on the way the products are viewed by the customers and their overall experience during a product sale. There are varies technological features, upfront development, engineering and design aspects involved in UX. The designer and the technical experts need to identify the concept on which the designs are to be made. From a number of designs, one final is selected, which is tested through a series of technical and design parameters. The final design should appear reliable, not hurt viewers eyes, the user should be able to understand it and be able to perceive what the company wants to market in a minute.
User centric strategies
Most tech giant has user centric strategies and they do well to prioritize UX. But how to measure it and what are the standard metrics used in defining it? A survey by Clutch found 21 per cent of the viewers find Amazon’s UX better than Facebook and YouTube. Social media sites YouTube and Facebook was liked by 83 per cent of surveyed viewers, Gmail UX was identified as good by 73 per cent of viewers, Netflix 60 per cent and Instagram 47 per cent.
User said they would like to revisit a website if the content was useful and reliable. Untrustworthy content and higher load time can jeopardize viewer pagevisits, and 50 per cent of the surveyed said they would stop using website if the content was undependable, or if the load time was higher, whereas, 63 per cent said they would permanently abandon such sites.
Some of the key factors for great UX involve the conversion rates where better UX can have conversion rate up to 400 per cent. Such metrics can provides information into the average order value, usability measurement and performance.
Mobile viewing continues to eat into the share of laptops, desktops, and the entertainment share of television. Switching to mobile audience can help in improving contact with new viewers. A top digital marketing company Swapalease was able to increase conversion rate by 30 per cent by shifting focus to mobile. One touch options for payment and other user-friendly features can promote sociability of the websites on smartphones. The factors where the user can see design and get information, subsequently, without breaking down the user touch point helps to improve conversion rates. Also, the written content should be clear, user friendly and load time short on mobiles.
Risk factors and security
Most UX related features require the website to collect information from the user and there are no shortages of risk factors on internet where hackers can hit the data or steal login information. Cloud services are adopted by companies to prevent such risks. Two-factor authentication and strong password can improve security. End-to-end encryptions can prevent leakage of information.
Future and AI
The future of UX lies in AI where it will be able to connect to user directly to enhance user engagement through better data analysis outputs such as heat maps, usage data, tests etc. It can improve purchasing experience and offer faster outputs.
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