The new digital marketing strategies are based on robots, complex sciences, and machinery. Voice bots predicted in its July report that traditional methods of search engine optimization were having little impact on the voice assistant based search results and ai SEO.
A 40-page analysis named Voice Assistant SEO Report for Brands based on consumer survey where over four-thousand questions were asked to voice assistants like Alexa, Google Assistant, Bixby, Siri. The data found traditional SEO needs to be upgraded to meet the new AI-based requirements.
AI and SEO
AI is now more recognizable as an idea, where one can check the grocery store depending on the recommendations from other eCommerce websites like Amazon, and use it for ai SEO to create more relevant content and develop cohesive strategies. Content strategy is not simple – it involves science where minute details play a significant role in determining the effectiveness of the message delivered by the content.
Voicebot researchers found that voice will soon replace the traditional methods where assistants will provide solutions and it will eliminate several recurring information. There are many such transitions anticipated in online marketing strategies.
Impact of new trends on organic search results
Google's organic searches were down in the second quarter of 2019 from the same time in 2018, and organic searches on websites like DuckDuckGo increased y-o-y by 64%. The growth of the searches on mobile has doubled from 0.3% to 0.6%. Bing lost 1% in organic searches last year and Google gained 1%.
Organic search visits were down in most of the devices in the last year, especially, on mobile phones, the visits dropped from 13% in the first quarter of 2019 to 5% in second-quarter 2019. Phones and tablets produced 59% of organic search visits in Q2 2019 as compared to 65% of paid search visits.
The word count, the format, keyword distribution, use of the phrase, grammar, trendy themes and accurate information in content can attract visitors to the website. The paragraph length, subheadings, voice (passive or active), syllables and other types of texts should be able to deliver clear messages.
The language should not be complex and incomprehensible as visitors do not want to spend more time on reading long passages or literary texts, they seek keywords, short and quick answers, and AI-based systems may soon provide all such answers to online customers.
The word selection, the tone, and readability should be appropriate. Internet-based languages are not just for scholars, it is for everybody who wants to gain information, or who wants to find accurate data related to a relevant topic. The language and tone should meet the purpose – like academic, business, technical, casual and creative.
The visitors may come from any part of the world and the machines based assistants are trained to handle multiple queries from complex sources, whereas, poorly written content can create a poor user experience and sometimes, repeated or long or difficult and complex languages can annoy visitors seeking direct answers to their queries.
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