One of the leading priorities of online marketing is to get a higher organic presence in searches, and SEO provides an opportunity to deliver valuable content to users. However, some key challenges marketers face are the growing change in online user behaviour as smartphones now account for over 60 per cent of the paid Google search clicks.
The users are not seeking or reading the long tutorials on the desktop. They want quick answers to their queries. Many seek answers through a virtual assistant, which increases the need for creating a site that can load fast, like in 1 to 10 seconds, as the probability of getting more visitors or bouncing increases and decreases in load time.
Higher load time can be devastating for the website. For example, on mobile phones, the page can be displayed in less than 3 seconds, whereas less than 50 pieces of information can be displayed for a page size of less than 500KB.
AMP can provide a way to get fast-loading pages. We at Mont digital provide Google-backed AMP pages which provide an open-source framework for creating fast-loading pages, especially for mobiles, and it can help to achieve the best practice while reducing the page weight.
In many cases, it may not be necessary to convert the whole site to AMP, and only the home page and a few pages can be converted to suit the mobile user requirements for a better browsing experience. Most paid searches cannot replace organic searches.
Paid or Organic
PPC can get one-time non-branded traffic; however, organic searches provide a way to get users each time the keywords related to the website are searched.
Paid clicks can be advantageous in certain conditions when the page sitting is too many pages deep. Even the best organic listing cannot get the page on top of all the search results, but PPC can provide it.
Google Algorithm For Visual Content
Google is expecting to make announcements related to visual content to help people get useful content fast. Marketers can use the feature to help users understand the images related to the website through labels, queries, tags, and descriptors.
The image with higher load speed and viewability is most helpful in such conditions.
We at Mont Digital have specialised teams in SEO to help the website achieve a higher organic position in searches.
We can provide the AMP version of the website to enhance the mobile user experience. Our web designing team can integrate authentic, viewable and appealing information about your business into the site images.
We provide exclusively relevant creative designs to ensure the visitors get the right messages while the general visual appeal of the site remains of superior quality.
We aim to provide real-time optimisation using several techniques and tools like AI-powered machines. In addition, our research team offers smart automation features like site monitoring, content recommendation, opportunity forecasting, keyword research, traffic reporting, search volume reporting, ranking monitors and a number of other data-driven SEO features.
For more information, don't hesitate to get in touch with Mont Digital on www.montdigital.com or email info (@) Montdigital.com