In 2019, social media integration may provide features to allow customers to register online to access their website and sign up emails using their social media accounts to get videos and other marketing products that will allow businesses to connect to the users to generate an emotion connect and promote products.
The upcoming strategies in media buying will be influenced by a number of factors such as cost and inflation.
Influencers are asking for supplementary budgets to handle the growing competition through social media and other platforms, and the price per post can go up to $1 million on celebrity influencers. The digital marketing platforms make use of strategies where even some reliable and endorsed ads are unable to create trust.
The major challenge on the internet is the trust issue, which can lead to an increase in the cost of marketing and poor ROI. There are various other strategies adopted by marketing companies for promoting brands where coaching programs and onboarding programs have been suggested to stimulate sales to develop sales skills.
Identifying the Target
Generation Z is the one where 57 percent prefers online shopping to offline. They are technologically proficient and are using social media and other types of internet-based platforms to fulfill their personal requirements and social needs. They are aware of global issues such as the environmental issues and geopolitical / economic conditions.
Sales and marketing teams were initially targeting the millennials as the buying power of this generation is growing, but now the number of generation Z buyers i.e. the people born between the 90s and 2000 is increasing who are the youngest buyers.
This generation is spending in the range of $29 to $143 billion on internet-based shopping and will become the biggest consumer in the coming five years.
Coaching videos, AI, Chatbots, AR/ VR and other customized features
Artificial intelligence is one area, which is being explored to promote sales, enhance efficiency, and identify in-depth analytics to fill the skill gaps.
Customized marketing will be the new field where the content will be different for exclusive deals and offers, where the ads will be able to cater to varying needs of the customers living in different geographical locations or cities.
AR and VR are already transforming the online retail platforms where such systems will be able to deliver on time.
Chatbots can mimic actual conversation and work like a 24X7 customer care executive and answer to various queries of the buyer. Such automatic systems can troubleshoot and help customers to book services easily or make purchases without directly talking to the sales executives of the company.
At least one-fourth of the global population will be using messaging apps in the year and chatbots can provide hassle-free services.
In short, in the coming years media buying, selling and planning will be about developing strategies to meet the requirement and choices of generation X, generation Z and millennials where the machine-based sales team including chatbots, AI, AR and VR should be able to offer customized marketing solutions at a low cost.