Small business websites allow users to control the business. Still, these days many such sites are running on obsolete technologies, and the pages cannot deliver the expected advantages of the latest technologies.
Such sites are sometimes created for experiential marketing, where the strategists use experiences to create an emotional connection with the buyers. The local companies discuss the products and services and include images and videos explaining their business's attributes.
They may use storytelling, AR/ VR, social media or make the customer their partner to gain more buyers or promote loyalty. In contrast, the buyers may get a lot of information about the firm, seeing the testimonials, inventory, and reviews and reading about the company's history before considering a purchase.
Before setting up such a website, one should examine the package offered carefully where the domain name, the SSL certificate, the hosting provider and other aspects (like SEO) are mentioned.
The Home page should be optimised to show up in searches. The firm name should be added to the local Google Listing. SEO is important as it helps bring the pages to the top in search results.
Security Risks For Online Smbs
Setting up a reliable online business is necessary, as it is crucial for the site's performance, where one should integrate only relevant content to get top ranks.
Unfortunately, some small websites are highly vulnerable and are easily hacked by cybercriminals. Such firms are victims of more than 40 per cent of the data breaches – as tracked from Nov 2017 to Oct 2018 (A 2019 Verizon report), mainly because the hackers find such sites low-risk, high-reward options.
In 2018, it was found that over 150,000 such sites were attacked/ infected by hackers, who were running their business on the resources of these websites. With the use of automation attacks, cybercriminals compromised the sites and redirected the pages to desired locations to earn from them.
???Security is the key aspect and should be widely implemented on websites. The use of passwords should be carefully made, and one should not reuse such passwords on multiple sites. Almost 86 per cent of the users memorise passwords, but experts recommend maintaining a proper password manager to handle security competently.
Adding a recovery phone is a good way to block such attacks. Furthermore, the attacks from bots can be easily tracked with mobile messages where all the suspicious sign-ins get immediate SMS codes, and the device may be prompted for verification.
Measures like using the DNS as a part of the internet foundation, which acts as a translator between the domain name and IP address, can protect against suspicious intervention and redirects caused by malware to prevent such attacks.