These days more and more internet users choose mobile to view web pages and buy products. Wordstream released stats on the way people are using internet where it was found at least 87 per cent of online marketers are using video content and a third of the online activities is spent on video, where the highest number of videos are accessed in Saudi Arabia. Since video marketing is becoming important for reaching the target buyers, ad stories are posted on social networking sites such as an instagram with some of the coolest videos, which are able to get immediate response from the viewers.
The design of a website should be compatible to different types of devices from where the user should be able to access the pages. The pages should adjust to the screen size and depict valuable data instantly. The website designers should be able to define a strategy to meet the business requirements. Especially, the companies offering consumer goods should create mobile-friendly designs, where the layouts and element should readjust as per the screen size of the device.
While minimizing screen, the website should be able to highlight the content, depict multi media properly, represent right font size and images should readjust automatically. Apps like Google’s mobile-friendly test tools can let the developer know if the mobile design is responsive or not.
A responsible mobile design involves strategies to modify the web page design on run time, where the user accesses the page, and depending upon the device and screen size, the website involuntarily changes to suit user’s requirement.
Benefits of a responsive website design
1. It helps to maintain brand image.
2. It improves accessibility and interaction with customer.
3. It increases page rank and traffic.
4. The proper use of the mobile version development can reduce cost on development and marketing.
5. It increases business opportunities, where companies can offer complimenting services.
6. This reduces bounce rate and conversion rate.
A responsive website is the one which is touch-friendly. Page navigation and loading should be fast. Navigating provides a complete sketch or map of the website. It is important for the website to use tools or code which does not create menace or increase load time such as drop down-menus can be avoided as it becomes a nuisance when the screen setting changes from desktop to mobile. The programmer should be able to test the advantages or demerits of all the design elements, and low page size should be able to improve download speed. About 53 per cent of the users tend to abandon website, if it takes more than 3 seconds to load as per Google research.
The web pages should support latest technologies, platforms, web browsers, devices, animations and scripts without much delay, and without giving an error on loading.
In 2015, Google claimed most websites that were getting higher page rank had responsive designs and this led to increase in the number of website compatible to different screen size and platforms, while, the site owner are making continuous effort to improve interaction of the website with the user and increase its interoperability.
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