Today even small companies can use the online strategies optimally to enhance market presence proficiently and create a bigger impact on the target buyers with the right tools.
Such strategies can provide firm technology-based tools to acquire new customers or serve the existing customers by improving relationships through efficient exchange of information.
Companies can adopt some steps to create online space and brand identity, including content marketing, which can drive sales and brand awareness to get more sign-ups, increase downloads, attract more traffic and boost conversions.
Videos, blogs and several mediums of content can be used to get the desired results, but it is important to keep its SEO compatible. The content marketing strategies are used on social media to build an online community where the customers can provide a valuable perspective.
As a result, the strategies can increase traffic and drive better communication and customer care services.
Smaller firms can create a local identity through such tools available on local search maps. In addition, influencer marketing, blogging, and local business tools can improve search engine ranking and enhance link building.
Using the right set of keywords can beat competitors in the searches, and using relevant phrases and content associated with the firm can help reach out to people.
Email marketing, website pop-ups, social media ads, lead generation ads, and other physical list stores can be created to reach more people.
Location-based Mobile Marketing
Location-based mobile marketing strategies are growingly reaching more buyers. In 2019, 2.18 billion people were expected to use smartphone apps, and the number is expected to grow to 2.48 billion in two years.
The mobile-addicted Gen Z is using the newest features of the device to buy products.
Moreover, 67 per cent of the global population uses mobile, and marketers can move across geographical and linguistic boundaries to reach new buyers. The lack of such barriers provides access to innovative, distinct multicultural customers and helps to unlock new ways to earn.
The growth of video and VR creates scope to create precise locations through videos, AI, pictures, and images. The VR market is expected to reach 171 million, which was just 6.7 million in 2015. In addition, 48 per cent of millennials use such videos on mobile devices and are three times more likely to watch them than baby boomers.
The location-based marketing can tap the geographical information about the user and deliver messages. For example, companies can use text messages, notifications and other methods to greet or send a list of menu items to place orders to their prospective buyers.
Mobile is a personalised device that can improve communication and personalisation, customer experience, engagement, and loyalty. A report by McKinsey finds personalisation can reduce the acquisition cost by 50 per cent and increase revenue in the range of 5 to 15 per cent.
It can also increase the efficiency of marketing expenditure in the range of 10 to 30 per cent. In addition, the growth of machine learning, availability of data and cloud computing can save a lot of money and promote revenue growth.
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