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How to Analyze and Improve Your Site's Domain Authority and Page Authority?


Analyzing and improving your site's domain and page authority is important for its growth, SERP ranking, and Organic Traffic. But how do you do that? Well, in this post, we’ll tell you exactly that. 

Before we get into all that though, let us talk a bit about what these two things are so people who are unfamiliar with them can know. 

What is Domain Authority (DA)?

What is Domain Authority

Domain authority is a metric developed by Moz. It ranges from 0-100 and helps in determining the ranking potential of a website. 

The higher the score, the higher the chances of ranking higher. That said, this score is based on several things that we’ll discuss below when we talk about improving DA.

What is Page Authority (PA)?

Page authority (PA) is a similar metric developed by the same corporation. It too ranges from 0-100. The only place where it’s different is that rather than determining the ranking potential of a website, it helps determine the ranking potential of an individual page or specific URL. 

Just as with the other, the higher the score, the higher the chances of the page ranking higher among SERPs. Now that we’ve told our readers what these two things are, let us provide some pointers on how they’re supposed to analyze and improve them. 

Pointers On How You Can Analyze And Improve The DA And PA Of Your Site

Improve The DA And PA Of Your Site

For your better understanding, we’re going to divide this section into two parts. The first is going to solely focus on how you can analyze the DA and PA of your site. The other will focus on how you can improve them. 

Analyzing DA and PA 

There is only one way to accurately analyze or check the DA and PA of your site. It is to use online SEO tools. 

Many of them are available on the market. However, some are considered better than the others because they have established themselves as an authority in the industry. We’re going to name a few below. 

You can leverage any one of these. The general way of using them is pretty much the same. That said, for exemplary purposes, we’ll show you how to use the Prepostseo one for checking the DA and PA of your site. 


Steps for using such a tool: 

  • Copy the URL of the site or page that you want to check the authority of.

  • Paste the URL into the input box of the tool. 

  • Click on “Check Authority”.

By taking these steps, you’ll have the ratings for both the domain and the page authority on your hands, as can be seen in the image below. 

Check Authority

Improving DA and PA

There are several things that you have to do to improve the DA and PA of your site. 


1- Create High-Quality Content

Search engines prefer high-quality content. One that is informative and well-written. This is because such content provides value to the readers and the site visitors. 

It doesn’t matter what the content form is. i.e. Blog, description, or infographic, you should always try to make them as informative as possible. Avoid adding fluff and stick to the point. Convey your message to the readers in a concise way. 

Besides this, your website’s content should have high readability. It should be structured nicely, with headlines and bullets. These things together, account for well-written content and can improve your site’s DA and PA. 


2- Build Backlinks

Build Backlinks

Backlinks are the links that point to your site from another one. These links act as a vote of confidence in the eyes of a search engine. 

If they are provided by an authoritative site, yours can see a great boost in its DA and PA. Try to actively pursue other sites to provide you with backlinks. This usually involves outreach and guest posting. 

Though Google clearly discourages this act in its policies but still some credible sites might ask for a small payment to provide you with a backlink. There can be better and more ethical ways to earn backlinks. If you need more information on how to build backlinks, consider reading this blog post by Backlinko


3- Work On On-Page And Technical SEO

Working on your site’s SEO can improve its DA and PA. There are multiple types of SEO but in this case, two are most effective. They are on-page and technical ones. Apply their techniques to your site and be patient. That said, the techniques in question are as follows. 


On-page SEO techniques:

  • Incorporating relevant and high-volume keywords to appropriate places. 

  • Adding proper meta tags. 

  • Use descriptive alt tags for images. 


Technical SEO techniques: 

  • Improving the loading speed of your website. 

  • Making the website mobile-friendly.

  • Ensuring a good URL structure for the website and all its pages. 

Using these techniques will improve your site’s index-ability and search engines will prioritize ranking it. This will lead to a good DA and PA. 


4- Add Internal Links To Your Site’s Content

Internal links are the links that point readers and users to other pages on your site. These links help spread equity and distribute authority among different pages of your site. 

Many people make the mistake of linking irrelevant pages of their site to a specific anchor text or button. Make sure you don’t do this as it will affect your site negatively, rather than improving it. The internal links you add must be relevant and strategically placed. 

If you’re wondering which page you should start internal linking from first, the rule of thumb is to do that from the one that has the most authority. Doing so will pass the authority down to the linked one, which can be done repeatedly for other pages. Think of it as a chain, the starting point is the most authoritative. 


5- Utilize Multiple Traffic Sources

Utilize Multiple Traffic Sources

Traffic plays a big role in increasing the DA and PA of a website. This is why it's crucial that you diversify the traffic that your site receives. 

Don’t just rely on organic traffic. Instead, try to promote your site on social media, online forums, and through email marketing. These channels enable you to reach a wider audience that can bring a boost to your site’s authority. 

Having said that, social media posts can be scheduled and posted without you having to worry by using a tool like CoSchedule. Relevant online forums on Reddit and Quora can be discovered by searching on Google. Lastly, email marketing can be done by hiring a marketing expert or using an email generator to create emails that you can yourself send.

These are the things that you have to do to improve the DA and PA of your site. Having discussed them, our post comes to an end. 

Final Words

Analyzing and improving your site's domain authority (DA) and page authority (PA) is crucial for its growth. To analyze DA and PA, you can use online SEO tools like Domain Authority Checker by Moz, Prepostseo's DA and PA Checker, or 

To improve DA and PA, you should focus on creating high-quality content that is informative and well-written, and optimize on-page and technical SEO techniques. Building backlinks from authoritative sites can also boost your site's authority.

Additionally, adding internal links to relevant pages, and utilizing multiple traffic sources such as social media, online forums, and email marketing can contribute to improving your site's authority.

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