Most businesses look for long-term audiences, and videos provide interactive elements that enable marketers to build connections, get comments, and directly respond to viewers.
More than half of the marketing professionals in the world admit that video helps in revenue growth by 49 per cent faster than non–video marketing, and social videos get 1200 per cent more shares compared to images and texts combined.
Branded social videos result in 64 per cent of purchases, as 157 per cent of organic traffic can be driven by search engines. Videos can be active or passive. Passive is non-interactive and does not generate the interest of the viewer. Most viewers looking into passive videos do not feel obliged to reply or post a message or a comment.
The trend of using videos for advertising started in the 1940s in the US – when only 1 per cent of US homes had TV sets. As the number of viewers grew in subsequent years, the advertisers knew the message would reach more and more customers as the ads incorporated stories – which are now famous as commercials.
The initial payment for the air charge given by the advertiser Bulova watch company was $4. Companies currently charge more than $8000 for an ad for a few seconds.
Videos for a conversation with the clients
Live streaming where authentic ways are used to show videos helps improve direct customer relationships. In addition, graphics and interactive content get the response as if talking directly to someone, which helps generate further interest.
Millennials watch online streaming more than TVs
Internet video posting was considered less reliable in the early years. YouTube was launched in 2005 when the online video trends picked up fast, giving way to using free online channels to promote businesses.
The YouTube watch time concept is now more popular than TV ads. This is because young buyers and teenagers now watch TV less than they did in the 1990s; instead, they watch YouTube and online videos.
The online platform can post concepts that were difficult to show on public platforms. These are liked, disliked, shared, and even ridiculed by the viewers, who can post negative or positive comments, and the marketers directly engage with the buyer.
Videos offer personalised concepts where designs, graphics, and stories targeting a specific group of buyers can be posted. For example - Cadbury posted features where the age, geographical location, and interest or hobbies –were able to generate instant ad videos.
Techniques to boost ROI
Mobile-friendly design - It is necessary to have mobile-friendly advertisements as clients are buying online and seek real-time experience. The promoters use innovative ideas to make the communication look alive or real.
Tell a story - The captivating videos are the ones that have stimulating footage or a story – that gives a message. The first three seconds are significant - Stats on Facebook find that 50 per cent of the ad value comes from the first three-second of the video, as only 46 per cent of the viewers watch the whole video( as per the study compiled by Vidyard).
For more information, contact Mont Digital at www.montdigital.com or email info (@) Montdigital.com.