It is a low-cost method used to reach new buyers. It allows expanding and reaching distant markets. SEO strategies can lower load time, reducing bounce rates significantly and lowering customer click-offs.
The digital marketing strategy can be based on the interpretation of the queries, content quality, user experience and reputation of the brand or domain. Technical aspects include analytics, link research/keywords, and competitive analysis.
Seventy per cent of the traffic is now coming from mobile searches, and Google now supports rankings based on it, creating a need for responsive designs.
