It is a low-cost method used to reach new buyers. It allows expanding and reaching distant markets. SEO strategies can lower load time which reduces bounce rates significantly and lowers the rate of customer click offs. The digital marketing strategy can be based on the interpretation of the queries, content quality, user experience and reputation of the brand or domain. Technical aspects include analytics, link research/keywords, and competitive analysis. 70 percent of the traffic is now coming from mobile searches and Google now supports rankings based on it, which creates a need to have responsive designs.
How can Search Engine Optimization help my website?