What is Geotagging

01 Oct 2020

01 Oct 2020

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What is Geotagging

The geotagging method is the addition of geographical knowledge in a metadata format into different media. Although the data typically comprises such coordinates, including longitude and latitude, it may also contain the place's name, the demarcations of administrative boundaries, neighbourhood, height, distance, and direction.

Geotagging is often used for imagery and can help users gain precise details about when the image was taken or where a person logging into a website is living. 

Technologies like Geotagging Location are specially used to identify places, collect information regarding website location & details, and know about users' interests like where they are investing, eating or travelling, and much more.

It works as location coordinates are derived straight from a GPS. A few social networking websites are available that provide their customers with the feature of Geotagging location.

It helps people understand precisely where their acquaintances are when logging in. While you tag pictures, the camera can recognize or use them when the image has been uploaded online. Many smartphones have built-in GPS, which allows geotagging pictures taken from your phone's camera.

Geotagging may allow users to search for several individual places or locations in terms of a broad range of information.

Pictures taken close to a given location can be identified by inserting coordinates in the geotagging search engine for longitude and latitude.

Geotagging-activated information services can easily find all location-oriented details, websites, or other links.

Here in this article, we will explain the definition of geotagging, what geotagged images are, the process of geotagging, geotagging applications, and how to turn off geotagging on mobiles.


What Is A Geotagged Image?

Usually, geotagging represents a geotagged picture or image linked to a geographical location. It is better accomplished by attributing a picture's longitude and latitude, preferably including compass bearing, altitude, and location-related information. 

All aspects of a photograph can be linked to a geographical area. However, in most traditional applications, only the photographer's location can be correlated with the whole digital picture, while one can use it for exploring and tracking.

Regarding geotagging, two individual processes exist: manual and automatic. The automatic process allows the geotagging of an image with the most straightforward and accurate approach by ensuring a clear indication of access when the picture was taken.

If a geotagged picture is posted to social community groups like Moblog, Flickr, Panoramio, and others, that image can be put on the map to reveal the area where the photo was taken.

It helps people access images from the map, check for photographs from a specific location, and correlate the pictures of several other people from that location.

Nowadays, most smartphones come with geotagging features where you automatically tag images. However, this feature can be turned off if photographers choose not to disclose their position.

Cell phones may also use their GPS to Geotag images from an external camera. In addition, Geotagged images can be digitally labelled using software tools to get accurate information on GPS positioning.

The stamped image enables the picture location to be accessed globally on multiple platforms and devices. Also, it ensures that the image is automatically retained in case of metadata loss or when the archive metadata is deleted from the image.


Geotagging Process

Geotagging implies applying metadata for geographical identity to multiple media along with geotagging photos, QR codes or RSS feeds, blogs, videos, multimedia messages, websites, etc.

This is an ideal method of adding location data to online services such as blogs, photos, and videos as geographic metadata. Geotags can also be used for multimedia production and interactions, including social media status updates, tweets, etc.

Moreover, this data typically contains such coordinates as longitude and latitude. Furthermore, it also includes precision, distance, bearing, name of the place, time stamp, and altitude.

As accessible on many smartphones, you can get such detailed information through geotagging that provides images of a particular location, videos, date, timing, etc.

The location information is preserved in EXIF picture files along with data such as the type & model of your camera, time, date, focal length, ISO speed, aperture, shutter speed, etc.


Geotagging Applications

Using the Geotagging feature, you will get exact coordinate information from any location into your devices like smartphones, computers, laptops, etc.

Usually, it works based on metadata as the positioning coordinates and a GPS or global positioning system are built into your device. Geotagging can help identify locations such as restaurants, stores, and other online resources or websites.

Nowadays, many social media sites and affiliated providers use geotagging systems to map their users' locations. It permits people to post something by using and sharing their location details.

It is an incredible approach whether you are on tour and visit a local restaurant or nightclub in that place; by using geotagging apps, you can easily share some details, including where you have been and what you've learned.

Most of the recommended geotagging applications are designed to link a spot by using a mobile camera or a digital capturing unit to photographs or recordings.

Geotagging may occur after shooting a photo or video or after the images are shared online. In addition, an ever-growing mobile device usage with embedded GPS systems will geographically tag a picture as it is taken.


How To Turn Off Geotagging? 

Deactivation relies on your mobile or system's device settings and the camera program. Unfortunately, there is also no accurate solution to this situation, but it is the same.
We'll show you the two most popular methods for accessing geotagging functionality, most likely with these or the same techniques you will use in geotagging.

First, open the camera app and touch your Android smartphone's settings. Then, in the settings, you need to scroll down until you find an option for "Geotags."

It can also be a special icon rather than the option of "Geotags." Then, touch the icon and hold for a second; you can see a choice of "disable Geotags" that will pop up on your screen. Connect it to turn off or disable the geotagging.

If this isn't working for you, attempt to tap on the Camera app's Settings and touch the Settings option again in that menu bar.

A window will appear. Touch the Settings icon again and display the "Geotags" option. Then, touch on the "Off" from the prompt to disable Geotagging.


How To Turn Off Geotagging On Your iPhone?

It's enjoyable and exciting to take pictures with your iPhone or iPad. However, IOS devices can log your actual location when taking images, which is enabled by default.

Using your iPhone camera, your iPhone tracks your positioning data by default from taken Geotags photographs. 

Fortunately, it's straightforward to disable or turn off the iPhone's geotagging feature to prevent pictures from storing your location data.

For the attempt to hide your data promptly as well as to toggle geotagging off or deactivate it on IOS devices, you have to follow some easy steps below,

Step 1
First, you need to open the settings of your iPhone and then tap on it to enter. After that, scroll down until you get the option "Privacy" setting and tap on it.

Step 2
After entering the "Privacy" setting, find "Location Services" and tap on it.

Step 3
In the location services, scroll down until you get a "Camera" option.

Step 4
Lastly, tap on the "Disable geotagging" or "Never to Turn OFF Geotagging for Photos completely." This configuration would block Geotags on all videos and pictures captured by your phone camera.


What Is Geotagging?

The process of incorporating information related to the location and geography in metadata form is referred to as Geotagging.

Suppose you primarily consider the added data, altitude, longitude, latitude, place names, and distance. In that case, geotagging is used in photographs with which people can quickly hold the information they want.


How To Turn Off Geotagging On Android?

In recent years, technology has been updated with every new feature advancement. But it has some negative aspects, and the privacy issue is one. Unknowingly, we are exposing information about our daily activities publicly.

It has various implications, as someone could easily use the saved online data information against you. Similar is the case with Geotagging.

Most smartphone users get confused with the privacy of geotagging. You will see on the camera app feature that it automatically detects the place and timings of the photo clicked on at that time.

Now, this can hamper your privacy. However, there is an option to turn off the feature easily.

To know how to look below: Disabling geotagging on photos varies from phone to phone. Still, here we are, trying to share the steps usually followed on most smartphones.

  • First, open the camera application on your phone

  • Click on the Settings option

  • Scroll the information until you get to see the Geotags option

  • Then, click on it to select the disable option

After following all the above procedures, you can turn off geotagging.


How to Geotag a location?

If you are a photographer or someone who clicks many pictures, then Geotagging is an essential feature for you. As this feature includes the time and place of that particular picture, you can easily keep track of each photograph you click.

Therefore, you can easily take advantage of this feature if you can use it. In case you are unaware of how to Geotags a location on your photos, follow the simple steps that are given below:-

  • Go to your device's home screen, locate the menu button, and click on it.

  • Now, tap on the Settings option.

  • From the list of options, please choose the location tab and press it.

  • Now, you will get the "Use GPS satellites" option.

  • Mark it green to turn on the geotagging option and tap the camera icon to launch the Android phone.

  • After loading the camera, click the menu tab and select settings.

  • Now locate the "Geotags Photos" or "Store Location in Pictures" option and press OK to save the changes.

Finally, you can turn on the Geotags on photos. Therefore, follow these simple steps to complete the task.


How Does Geotagging Work? 

We have already discussed what is meant by geotagging. It is one of the most advanced GPS tools that help track your photos and other clicks on your device.

If you are thinking about how it is useful, you can save time while posting pictures on social media as it automatically tracks the location and tags.

You do not have to add the location tag separately. Even photos with Geotags are relatively easy to search as you can write the location's name, and the pictures with that location tag will pop up on the screen.

Besides this, professional photographers make a lot of use of these Geotags. Because when you shoot a picture with a digital camera, it does not just capture the image; instead, it records information like time, place, orientation, focal length, etc. Realtors or businesses can use such a feature to share the location and pictures of the site/place or neighbourhood with their clients.


Why Is Geotagging Important?

Geotagging has several benefits. It provides details about a specific location, so if you are new to a place, you can search for some of the most prominent restaurants or shops nearby. 

However, here are some benefits of using the geotagging feature.

Enhance SEO

We require more information about the location whenever we look for products or services or plan a tour. Therefore, while promoting your products, the users are more likely to come as they know the location.

Consumer Intelligence

With the help of geotagging, you can quickly know which part of the area you can get more business related to a certain product, so you can target a market by analyzing the customer behaviour, choices, age group, and earnings. Besides, you can soon learn different consumers' purchasing behaviour, which will help you improve your business accordingly.

Easy Process

There is a process called social geotagging. It involves adding photos related to that specific location that anyone on the internet can easily view to get a detailed description of that particular area or place.

Although geotagging has other advantages, the given three are the primary ones. Hence, you can check to know why it is essential to use the Geotags feature.


What Is Geotagging On Instagram?

Geotags are used for various purposes. Similarly, you can use social media like Instagram to expand your business reach.

If you have an Instagram store, adding photos with Geotags will show every image's location. Hence, you can expand your brand to more audiences. If you have a travel business, you can use the feature to tell clients about the tour plan and location and plan accordingly.

Another essential aspect that can benefit you if you add Geotags on Instagram is that your photos get depicted quickly. Whenever a user clicks on the same location as yours, your photos quickly come up on the screen.

Moreover, researched accurate data helps to increase your views and followings. You can also increase the visibility of your brand or business by adding Geotags correctly. Hence, you can easily use Geotags on Instagram to take your business to a different level.


Conclusion: -

The above information will give you a detailed understanding of how geotagging works. Social media is another important platform that uses Geotags to offer a better service.

The feature has various essential aspects that are quite useful for professional usage. Moreover, you can have an idea about the places where you go. Geotagging can provide much information about a person(their favourite restaurants, shops, habits and others). 

It can clarify confusion as you produce a new communication element only through location info. You can use the data collected through geotagging for various purposes, such as tracking customer information.

They also help you improve customer interaction, provide better services and provide regular updates to the clients to enhance retention. If you want to turn it off, the above content can help you. 

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